Photo by Alex Green: https://www.pexels.com/photo/crop-faceless-multiethnic-interviewer-and-job-seeker-going-through-interview-5699475/

Many companies are now utilising digital technologies and design to communicate transparency. This is because the average candidate has changed in what they want to see from a business. They want a precise job description (and rightly so), along with understanding the company culture, the salary structure and the full hiring process. So, if a company/ recruitment agency is transparent about this, they will more than likely hire better candidates due to them understanding them more. 

What Are The Expectations From a Candidate? 

There are a number of things that a candidate wishes to identify during the application and hiring process. Candidates are much fussier compared to 50 years ago, simply because they want a career that they will be happy in and can achieve well in. To ensure they find the right job, they want honest communication from the company that is hiring them, helping them understand the role more. Additionally, they want to know if there are career growth opportunities, not to mention a company culture that fits them and their lifestyle. 

Transparency From The Employer With Branding

When it comes to the company that is hiring, they need to ensure that they communicate their company culture with the candidate. This can also be something that you consider to include in a job description. Something else that candidates can get on board with is understanding the values of the business and the mission. 

There are numerous ways this can be communicated, but it is something a creative agency in Manchester can help with. They assist with this via video content creation, social campaigns, and even help with storytelling about the business. Numerous businesses will put out social posts about the job roles they have available. 

Recruitment Marketing: Open Communication

Marketing a job role is more than just putting out a job application. It includes those that we have just mentioned, such as social media, employee testimonials, and even displaying what it looks like working behind the scenes. A creative agency can also help with this, setting up temporary programmes that makes this type of content can help it be more engaging and something that candidates will want to see, especially if it shows more information about the company they are applying for. 

Transparency In Both The Interview and Selection Process

Something else that a candidate might look out for is timelines, feedback and what to expect within the interview. The benefits of this are that it will improve the candidate experience, reduce drop-off and overall improve the employer’s reputation. The only issue with this is that the candidate will know what to prepare, which doesn’t really communicate their abilities or show complete honesty. 

The Benefits of Working For Your Business

Something that we can guarantee a candidate would look for when applying for a job is the benefits of working at your company. The benefits are very important to an applicant because they make their jobs more enjoyable. Can they work flexitime? How many days’ holiday do they get? Do they work during the festive period? Do they get their birthday off? These are all the questions that a candidate would look for.

When showcasing your benefits, you need to ensure that you display them near the top of the application, as it is arguably the most important part. That is after a lengthy job description about what the job entails. 

Salary is something else that they will want to see, as this is obviously the most important to many applicants, as they need to pay the bills. Not to mention the potential to grow their salary and achieve bonuses. 

To Conclude

As you can see, there are many things that a business will need to consider when putting together a job application. At the end of the day, they want to make sure they are not wasting their time interviewing the wrong candidates. Being transparent is essential for the business to get the right employees because if they find the right candidate, they are more likely to stay at the company for longer, especially if the company has fulfilled their promises to the candidate along the way. So, don’t rush into creating a job application and ensure you have the essential information that a candidate is looking for.